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Ushering a new era of
card issuing with open APIs

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Ushering a new era of
card issuing with open APIs

With ISAC’s open API platform, we are reinventing the rules of modern card issuance. We are helping India’s biggest innovators build, manage and take innovative payment programs to market 6X faster and with zero CapEx.

“Card issuance typically, involves extensive development time, complex requirements and substantial CapEx. ISAC, powered by Happay, eliminates this complexity so you can build card programs faster and scale more efficiently - with control & flexibility.”

Manju Murthy, VP - Product Platform, ISAC
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Why choose ISAC for payment
innovations

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6X Faster Go-To-Market Time

Build, iterate, and launch payment solutions at unprecedented speed. Create best-in- class payment experiences.

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Zero CapEx Requirements

An open API, instantly issued sandbox helps you to issue physical, virtual, and tokenised payments immediately.

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Your card, your brand

Create and configure cards and payment experiences as unique as your business, with your branding.

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Custom Card Controls

Configure card preferences and limits for unparalleled control over transactions, payments, approvals and flow of funds.

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Modern & Agile platform

Build payment experiences without the complexity of legacy issuer processors. Easily iterate and evolve as your needs change.

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Built-in Security & Compliance

ISAC is PCI-DSS compliant and also adheres to all RBI norms. We use 256-bit SSL encryption to ensure personal data is protected and secure.

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The end-to-end toolkit for
your business

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Card Issuance

  • Ready-to-use cards
  • Online KYC verification
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Advanced Controls

  • Real-time tracking
  • Easy-to-set limits
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Webhooks

  • Seamless Data Exchange
  • Easy Integration
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PCI Widgets

  • Compliance Checks
  • Data Security
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Simulated Transaction

  • Instant Feedbacks
  • Virtual Checks
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See how different businesses
use ISAC

The current scenario:

Payment Aggregators provide merchants with the ability to accept a variety of digital payments, such as UPI, BharatQR, AadhaarPay. Payments from customers are received by Payment Aggregators, who in turn credit to bank accounts of merchants periodically.

The problem:

Merchants in small towns bank with small local banks, cooperative banks, rural banks. These banks do not have a robust digital payments infrastructure delaying receipt of funds by merchants, as well as, do not have an extensive ATM network which creates friction for merchants to get access to their funds.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Payment Aggregators to issue cards to their merchants and to embed card features into the apps they provide to their merchants. This results in a branded experience for the Payment Aggregators and seamless user experience to the merchants. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Payment Aggregator. A part of this cashback can be shared with merchants to increase loyalty. Additionally, the Payment Aggregator gets visibility of spends by the merchant network, which can be leveraged to add more value.

Value and impact:

Merchants: Instant access to funds,
Payment Aggregators: Branded Cards, A better understanding of the client base

The current scenario:

Technology Service Providers (Tech companies) provide Banking / Accounting solutions to Rural Cooperatives, Nidhi Companies and NBFCs. The customers of these cooperatives and Nidhi Companies are in rural India and visit the local bank for services.

The problem:

Small banks cannot afford the infrastructure to issue cards to their customers. These customers cannot make online purchases as they do not have cards. Small banks do not have an extensive ATM infrastructure. Consequently, the customers have to pay exorbitant fees to get their funds out of ATMs.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Tech Companies to enable Cooperatives, Rural Banks, Nidhi companies to issue cards to their customers and to embed card features into the apps they provide to rural banks. Cards become a differentiator to rural banks as they compete for customers.

Value and impact:

Payment card as a differentiated offering

The current scenario:

Hospital campuses currently support a mishmash of digital payments.

The problem:

There are a variety of merchants and service providers at Hospitals accepting different modes of payments necessitating patients to have funds in a variety of payment instruments which is tough. Cash handling also becomes an expensive logistical issue for such companies.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Hospitals to issue cards to their patients and to embed card features into the apps they provide to patients. This results in a branded experience for the patients (including a branded payment card) and seamless user experience. Whenever cards are used for purchases, Happay provides a cashback which is a revenue generator for the Hospital. A part of this cashback can be shared with patients to increase loyalty.

Value and impact:

Increase in brand loyalty, Personalised experiences, Stronger customer insights, Higher volume of spends.

The current scenario:

College campuses currently support a mishmash of digital payments.

The problem:

There are a variety of merchants and service providers at Colleges accepting different modes of payments necessitating students to have funds in a variety of payment instruments which is tough. Cash handling also becomes an expensive logistical issue for colleges.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Colleges to issue cards to their students and to embed card features into the apps they provide to students. This results in a branded experience for the students (including a branded payment card) and seamless user experience. Whenever cards are used for purchases, Happay provides a cashback which is a revenue generator for the College. A part of this cashback can be shared with students to increase loyalty.

Value and impact:

Increase in brand loyalty, Personalised experiences, Stronger customer insights, Higher volume of spends

The current scenario:

Card Program Managers need to sign up with Banks and Payment Networks, invest in infrastructure and team to be able to issue cards. Alternatively, they can sign up with Card Issuers who provide a generic product.

The problem:

Service providers with innovative ideas serving niche markets cannot issue cards as the fixed costs (both one-time and recurring) make the proposition unviable. Consequently, the card market has been staid and stagnant.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Card Program Managers to offer a variety of card programs, and to embed card features and controls into the apps to provide differentiated branded experiences to their customers and serve novel use cases and industries. A native digital platform reduces the cost of acquiring and serving customers. A branded offering with integration of card stack with the Card Program Manager's infrastructure ensures seamless user experience. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Card Program Manager. A part of this cashback can be shared with end customers to increase loyalty.

Value and impact:

Better understanding of clients, A more responsive solution for the clients, Branded Offering

The current scenario:

Gig workers are mostly young and enrol with multiple platforms. They get paid for the service provided periodically (e.g., weekly).

The problem:

Gig Worker: A significant number of gig workers eke out a subsistence living, have a tough time to access funds to pay for consumables required to deliver the services (e.g., fuel for the vehicle to deliver the service)
Platform: Gig workers sign up with multiple platforms, with little loyalty. Creating incentives to ensure a consistent culture which delivers quality service is a constant struggle.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Gig Platforms to issue cards to their service delivery partners and to embed card features into the apps they provide to their delivery partners. This results in a branded experience for the Platform provider and seamless user experience to their service delivery partners. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Platform provider. A part of this cashback can be shared with service delivery partners to increase loyalty.

Value and impact:

Reward high performers, Higher platform loyalty

The current scenario:

Payment Aggregators provide merchants with the ability to accept a variety of digital payments, such as UPI, BharatQR, AadhaarPay. Payments from customers are received by Payment Aggregators, who in turn credit to bank accounts of merchants periodically.

The problem:

Merchants in small towns bank with small local banks, cooperative banks, rural banks. These banks do not have a robust digital payments infrastructure delaying receipt of funds by merchants, as well as, do not have an extensive ATM network which creates friction for merchants to get access to their funds.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Payment Aggregators to issue cards to their merchants and to embed card features into the apps they provide to their merchants. This results in a branded experience for the Payment Aggregators and seamless user experience to the merchants. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Payment Aggregator. A part of this cashback can be shared with merchants to increase loyalty. Additionally, the Payment Aggregator gets visibility of spends by the merchant network, which can be leveraged to add more value.

Value and impact:

Merchants: Instant access to funds,
Payment Aggregators: Branded Cards, A better understanding of the client base

The current scenario:

Technology Service Providers (Tech companies) provide Banking / Accounting solutions to Rural Cooperatives, Nidhi Companies and NBFCs. The customers of these cooperatives and Nidhi Companies are in rural India and visit the local bank for services.

The problem:

Small banks cannot afford the infrastructure to issue cards to their customers. These customers cannot make online purchases as they do not have cards. Small banks do not have an extensive ATM infrastructure. Consequently, the customers have to pay exorbitant fees to get their funds out of ATMs.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Tech Companies to enable Cooperatives, Rural Banks, Nidhi companies to issue cards to their customers and to embed card features into the apps they provide to rural banks. Cards become a differentiator to rural banks as they compete for customers.

Value and impact:

Payment card as a differentiated offering

The current scenario:

Hospital campuses currently support a mishmash of digital payments.

The problem:

There are a variety of merchants and service providers at Hospitals accepting different modes of payments necessitating patients to have funds in a variety of payment instruments which is tough. Cash handling also becomes an expensive logistical issue for such companies.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Hospitals to issue cards to their patients and to embed card features into the apps they provide to patients. This results in a branded experience for the patients (including a branded payment card) and seamless user experience. Whenever cards are used for purchases, Happay provides a cashback which is a revenue generator for the Hospital. A part of this cashback can be shared with patients to increase loyalty.

Value and impact:

Increase in brand loyalty, Personalised experiences, Stronger customer insights, Higher volume of spends.

The current scenario:

College campuses currently support a mishmash of digital payments.

The problem:

There are a variety of merchants and service providers at Colleges accepting different modes of payments necessitating students to have funds in a variety of payment instruments which is tough. Cash handling also becomes an expensive logistical issue for colleges.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Colleges to issue cards to their students and to embed card features into the apps they provide to students. This results in a branded experience for the students (including a branded payment card) and seamless user experience. Whenever cards are used for purchases, Happay provides a cashback which is a revenue generator for the College. A part of this cashback can be shared with students to increase loyalty.

Value and impact:

Increase in brand loyalty, Personalised experiences, Stronger customer insights, Higher volume of spends

The current scenario:

Card Program Managers need to sign up with Banks and Payment Networks, invest in infrastructure and team to be able to issue cards. Alternatively, they can sign up with Card Issuers who provide a generic product.

The problem:

Service providers with innovative ideas serving niche markets cannot issue cards as the fixed costs (both one-time and recurring) make the proposition unviable. Consequently, the card market has been staid and stagnant.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Card Program Managers to offer a variety of card programs, and to embed card features and controls into the apps to provide differentiated branded experiences to their customers and serve novel use cases and industries. A native digital platform reduces the cost of acquiring and serving customers. A branded offering with integration of card stack with the Card Program Manager's infrastructure ensures seamless user experience. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Card Program Manager. A part of this cashback can be shared with end customers to increase loyalty.

Value and impact:

Better understanding of clients, A more responsive solution for the clients, Branded Offering

The current scenario:

Gig workers are mostly young and enrol with multiple platforms. They get paid for the service provided periodically (e.g., weekly).

The problem:

Gig Worker: A significant number of gig workers eke out a subsistence living, have a tough time to access funds to pay for consumables required to deliver the services (e.g., fuel for the vehicle to deliver the service)
Platform: Gig workers sign up with multiple platforms, with little loyalty. Creating incentives to ensure a consistent culture which delivers quality service is a constant struggle.

The ISAC Solution:

ISAC’s Card Stack is being leveraged by Gig Platforms to issue cards to their service delivery partners and to embed card features into the apps they provide to their delivery partners. This results in a branded experience for the Platform provider and seamless user experience to their service delivery partners. Whenever cards are used for purchases, Happay provides a Cashback which is a revenue generator for the Platform provider. A part of this cashback can be shared with service delivery partners to increase loyalty.

Value and impact:

Reward high performers, Higher platform loyalty

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Bring your payment innovations to
life today with ISAC.

Get in touch with ISAC experts.

See how different businesses
use ISAC

Start building with ISAC.

Developers, explore our documentation to implement ISAC for your business.