Dhriti Goyal
By: Dhriti Goyal
Published on: May 24, 2019

Fast Food & Café Convention held in Nov. 2017 brought together the stalwarts of Quick Service Restaurant (QSR) industry to discuss the dynamics prevailing in this space. This industry has seen continuous growth and momentum in the past two decades which has attracted more number of operators to explore and grow. The event brought together more than 200 delegates, 120 brands and 30 speakers to share their thoughts on the latest trends, positive changes taking place and the role of technology to enhance growth.
Happay was introduced as an expense management partner and showcased ways and means of how it can help the QSRs go cashless. Already operating in this space for more than 2 years, we have identified that QSRs/ multi-retail chains outlet operators face the following challenges in their day-to-day operations:

  • Petty cash distribution is a very tedious activity
  • Sales cash is being used for petty cash requirements leading to re-con problems
  • There is almost a 30-day delayed visibility into spends
  • The corporate office has very less control over the nature and type of expenses happening at multiple outlets

Even though there are solutions available in the market in form of cash cards offered by banks and stand-alone applications and ERPs to record such expenses, a comprehensive solution that provided an end-to-end solution was missing and that’s exactly where Happay has bridged the gap!

The solution offered by Happay not only digitizes and streamlines the entire expense work-flow but also results in faster processing of expenses, better visibility and control, reduction in paperwork thereby enhancing labor productivity.

The platform offered by Fast Food & Café Convention gave us a chance to meet some really inspiring people and understand what all efforts go into scaling a brand. One common thing we found in the QSR industry is that all brands, at some stage, start small. However, the ones which embrace technology and are nimble enough to transform their operations as per the changing dynamics are the ones that eventually shape up as brands worth remembering.

Kudos to the Oddbox team for organizing this event successfully! It was indeed a great day for us on the field.

Dhriti Goyal
Head - Growth Marketing at Happay
Dhriti Goyal is heading Growth Marketing initiatives at Happay. She strongly believes that "Creativity with analysis is just a piece of Art".
Other than being a marketer, she is a trailblazer, Gastronome, a Rumi muser and globetrotter.
You can connect with her on Linkedin -https://www.linkedin.com/in/dhriti-goyal/

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